The world parthenium awareness week was observed during 16-22 August 2017 at ICAR-IIVR, Varanasi and the three KVK’S under its administrative control, to make farmers and general public aware about the menace of parthenium, which is responsible for causing health problem in human beings and animals beside deteriorating environment, loss of productivity and biodiversity. The activities such as parthenium uprooting, spraying herbicides, composting of uprooted biomass, farmers training, displaying exhibition materials etc. were organized at the institute and the KVKs campus as well as in the neighboring villages with involvement of scientists, farmers and other stake holders. Dr. Brijendra Singh, Director of the Institute, informed that the research farm of IIVR is Parthenium free. Heads of divisions and scientists of the institute actively participated in this campaign.