As a part of Swachh Bharat Abhiyan, “Swachhata Hi Seva” campaign was launched at ICAR-Indian Institute of Vegetable Research, Varanasi with the Administration of the “Swachhata Shapath” to the staff by the Director, ICAR-IIVR, Varanasi. The staff committed themselves for at least 100 hours of Cleanliness action on their part, in Institute as well as their residential surroundings per year. Director, ICAR-IIVR, Varanasi, highlighted the importance and benefits of cleanliness and hygiene in daily life and briefed the action plan of the Institute during the ongoing campaign from 16-31st December 2020. The main entrance of the institute was thoroughly cleaned by the staff during the drive.